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Deep dives on AI-generated codebases, localization architecture, and how to keep your product multilingual without rewrites.

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Two localization growth plays, one you can run

Two completely different growth plays get called the same thing. One builds a page for every language pair and harvests demand that has nothing to do with your product. The other translates the product and the writing you already have, and harvests the demand already arriving in other languages. One vendor in our category runs the first at a scale we measured. Here is how to tell which play is yours before you spend a quarter on the wrong one.

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